An Agricultural economist with experience and interest in empirical sustainability assessment, market price transmission and stated preference (DCE, CV) analyis. Have been involved in EU Horizon 2020 projects in the past as a researcher. Currently involved in the NOVATERRA project working on cost assessment of innovations developed to reduce pesticides use. My research also focuses on farmers´/consumers´ willingness to adopt/pay for innovations developed to reduce the use of PPP in vineyards and olive groves.